Happy Birthday

by Ben Mulvey July 05, 2016

As suppliers of ladies fashion online, we here at Love 2 Dress can’t help but admire all kinds of fashion. As we currently in the midst of the summer months and as it is a special day, we thought that today’s article would feature a specific kind of garment… the bikini.

Today we are wishing the bikini, a very happy birthday. The summer garment that originated from the 1940s, turns the big ‘70’ today. So what do we know about the bikini? Well, the name for the bikini design was surprisingly taking from Bikini Atoll, the island where the atomic bomb was tested.

First appearing in 1946, Parisian designer Louis Réard was the man who created this distinctive swimsuit, however, another French designer by the name of Jacques Heim released a similar design earlier that year, under the name Atome. This new kind of swimsuit proved to be quite controversial upon on its release. Many believed the design to be racy and revealing, and so this hindered the bikini’s initial success.

Happy Birthday | ladies fashion online

Today it is funny to think just how much of a stir this design of swimsuit actually caused. A number of countries had the bikini banned from public areas, including beaches, and the Vatican declared the bikini sinful. Perhaps however, the bikini was just way ahead of its time. Fast-forward 10 and 20 years later and the bikini had become something of a phenomenon. Perhaps its surge in popularity could be attributed to film stars such as Marlyn Monroe, Raquel Welch and Ursula Andress, who were all seen wearing them in the films of that period.

Today the bikini has become a staple in the suitcase for holiday makers the world over. We thought we would take this opportunity to wish the bikini a very happy birthday.

As mentioned above, we here at Love 2 Dress can appreciate all kinds of fashion. As suppliers of ladies fashion online we bring our customer’s a wide range of exciting and up to date clothing, just perfect for their wardrobes. Are you looking for some new wardrobe additions? If you are, check out our full range of ladies fashion online today.




Ben Mulvey
Ben Mulvey

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